WORK EXPERIENCE

 

SCHOLASTIC INC.

Product Manager
(E-Commerce)

  • Managing budget for new features development, special projects implementation and advertising campaign.

  • Implementation roadmap definition and coordination across projects for the website counting over 1M orders on average per month.

  • Frontend interface and technical backend business requirements definition.

  • SEO strategy definition and implementation.

  • Google AdWords campaign management.

  • Business results analysis, web analytics and business review presentations for vice president and president of the Business unit.

    Take a look at the Scholastic website

New York (NY)

Oct 2017
Present

 

NETAMORPHOSIS DIGITAL AGENCY

Digital Project Manager 

  • Accountable for digital management and web strategy for agency clients, managed internal resources and scope for project executions.

New York (NY)

Jul 2017
Oct 2017

 

NEWS CORPORATION
(SKY ITALIA)

Digital Product Manager

  • Led websites and mobile apps creation, from initial features definition through to final delivery: business requirements writing, cost-benefit analysis, planning, time and budget management, task definition, suppliers coordination and liaison between IT, marketing teams and clients.

  • Managed over 200k€ budget and planned online marketing campaigns: display advertising, keywords paid search and retargeting, DEM, social media advertising and contests, TV commercial for mobile app launch.

  • Prepared weekly and monthly business review presentations for department senior director and managers.

  • Web metrics analysis and SEO strategy.

  • Awarded as best performer among customer care team (June 2016), entered a talent program dedicated to best performers.

    Take a look at my last project here

Milano (Italy)
Feb 2015
Feb 2017

 

ARNOLDO MONDADORI PUBLISHING

Digital Product Manager

  • Led websites creation and release, from initial briefing through to final delivery, in order to increase web audience and improve customer experience.

  • Coordinated suppliers and planned contributors work: tasks definition and delivery timeline management.

  • Web metrics analysis and SEO strategy.

    Take a look at my projects in this company

Milano (Italy)
Apr 2012
Feb 2015

 

ALTRECONOMIA MAGAZINE

Contributor and editor     

Milano (Italy)
Sep 2008
Apr 2012

  • Composed and edited articles and interviews.


education

 

CATTOLICA UNIVERSITY, Milano, Italy

MSc, Political Science, 2013, 110/110 summa cum laude
Thesis: “Costs and implementation of third phase of European Emission Trading System”.

 

BOCCONI UNIVERSITY Milano, Italy

BS, Economics and Management, 2010, 110/110 summa cum laude
Thesis: “Balanced Scorecard: a unifying management tool in Health Care”.

 

SKILLS

 
  • Certified Scrum Product Owner (CSPO)- Scrum Alliance.

  • Project management and bug tracking softwares: Jira, Testrail, Comindwork, Mantis, Trello, Wrike, Microsoft Project.

  • Agile method and Scrum framework sound experience.

  • Digital UX design softwares: Axure, Invision, WalkMe, Mouseflow.

  • Content management system: Salesforce, DemandWare, Adobe AEM, EZ Publishing, Wordpress.

  • Digital Analysis and Marketing tools: Adobe Omniture, Google Analytics, Google AdWords, Google Trends, MOZ Toolbar.

  • Social media personal project: Colazioni Bulgare , achieved 3k followers and more than 20 Italian press and radio show coverages.

  • Languages: Italian (mother tongue), English (fluent), French (basic), Spanish (beginner).